Wednesday, 8 February 2017

Do you really need data deduplication?

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.

Every IT decision maker either wants deduplication (dedupe) or needs it. At least that is what they are being told by the market and vendors who are trying to sell new functionality. The fact is, while deduplication can save backend storage, it is not a fit for everyone. Let's dive into the subject of dedupe and figure out if it is right for you.

Friday, 3 February 2017

Prospect List Cleaning Best Practice

If a prospect list is one of your most powerful marketing assets, then keeping that list healthy and up to date is critical for every marketer. Without proper maintenance, your list can quickly get out of date as your customers move, change addresses or experience changes in the household. By keeping your list up to date, you decrease wasted marketing spend and increase the return on your direct marketing investment.