Thursday, 28 April 2016

3 DE-DUPLICATION OPTIONS: HOW DO YOU CHOOSE?

When collecting raw ESI from multiple individuals, there are bound to be tremendous amounts of duplicative documents. In company-wide e-mail chains, for example, a message is sent to multiple recipients and stored within each individual’s mailbox. Depending on your organization’s data retention policies, copies of the same file might also be found on the employee’s hard drive, file server, or company backup tape.When collecting raw ESI from multiple individuals, there are bound to be tremendous amounts of duplicative documents. In company-wide e-mail chains, for example, a message is sent to multiple recipients and stored within each individual’s mailbox. Depending on your organization’s data retention policies, copies of the same file might also be found on the employee’s hard drive, file server, or company backup tape.

Monday, 25 April 2016

How to Double Your Marketing Team…WITHOUT New Hires


When I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire.
To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale.

Friday, 22 April 2016

10 things you should know about data deduplication

Although certainly not new, deduplication seems to recently have become a much hotter trend. That being the case, I decided to write this blog post as sort of a crash course in data deduplication for those who might not be familiar with the technology.

Wednesday, 20 April 2016

Why Traditional Deduplication Is Not Giving Marketers the Full Picture

Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why it is necessary for businesses to change the way they deduplicate, in order to keep up with their customers today.

Tuesday, 19 April 2016

A look into Data Deduplication feature and its advantages!

IT Professionals related to data storage field might have come across the term “Data De-Duplication” by now. But still there exist a small proportion of them who are connected to the field somehow, but are not familiar with the term and its real benefits. So, here’s a small post for them to know what exactly is Data Deduplication aka Dedup and its benefits.

Wednesday, 13 April 2016

Is Deduplication Useless on Archive Data?

One of the techniques that storage vendors use to reduce the cost of hard disk-based storage is deduplication. Deduplication is the elimination of redundant data across files. The technology is ideal for backup, since so much of a current copy of data is similar to the prior copy. The few extra seconds required to identify redundant data is worth the savings in disk capacity. Deduplication for primary storage is popular for all-flash arrays. While the level of redundancy is not as great, the premium price of flash makes any capacity savings important.

Monday, 11 April 2016

THE 5 MISTAKES TO AVOID IN MARKETING ATTRIBUTION


Marketing attribution has been a subject of discussion in recent years. It has become a necessity for advertisers as well as agencies in order to better control their marketing costs. Here at Mazeberry, we have worked for 4 years (when this article was written) in this industry and have managed to identify the traps that advertisers tend to fall into when they start an attribution project. Here are 5 mistakes to avoid when starting a marketing attribution project.