Thursday 28 April 2016

3 DE-DUPLICATION OPTIONS: HOW DO YOU CHOOSE?

When collecting raw ESI from multiple individuals, there are bound to be tremendous amounts of duplicative documents. In company-wide e-mail chains, for example, a message is sent to multiple recipients and stored within each individual’s mailbox. Depending on your organization’s data retention policies, copies of the same file might also be found on the employee’s hard drive, file server, or company backup tape.When collecting raw ESI from multiple individuals, there are bound to be tremendous amounts of duplicative documents. In company-wide e-mail chains, for example, a message is sent to multiple recipients and stored within each individual’s mailbox. Depending on your organization’s data retention policies, copies of the same file might also be found on the employee’s hard drive, file server, or company backup tape.

Monday 25 April 2016

How to Double Your Marketing Team…WITHOUT New Hires


When I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire.
To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale.

Friday 22 April 2016

10 things you should know about data deduplication

Although certainly not new, deduplication seems to recently have become a much hotter trend. That being the case, I decided to write this blog post as sort of a crash course in data deduplication for those who might not be familiar with the technology.

Wednesday 20 April 2016

Why Traditional Deduplication Is Not Giving Marketers the Full Picture

Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why it is necessary for businesses to change the way they deduplicate, in order to keep up with their customers today.

Tuesday 19 April 2016

A look into Data Deduplication feature and its advantages!

IT Professionals related to data storage field might have come across the term “Data De-Duplication” by now. But still there exist a small proportion of them who are connected to the field somehow, but are not familiar with the term and its real benefits. So, here’s a small post for them to know what exactly is Data Deduplication aka Dedup and its benefits.

Wednesday 13 April 2016

Is Deduplication Useless on Archive Data?

One of the techniques that storage vendors use to reduce the cost of hard disk-based storage is deduplication. Deduplication is the elimination of redundant data across files. The technology is ideal for backup, since so much of a current copy of data is similar to the prior copy. The few extra seconds required to identify redundant data is worth the savings in disk capacity. Deduplication for primary storage is popular for all-flash arrays. While the level of redundancy is not as great, the premium price of flash makes any capacity savings important.

Monday 11 April 2016

THE 5 MISTAKES TO AVOID IN MARKETING ATTRIBUTION


Marketing attribution has been a subject of discussion in recent years. It has become a necessity for advertisers as well as agencies in order to better control their marketing costs. Here at Mazeberry, we have worked for 4 years (when this article was written) in this industry and have managed to identify the traps that advertisers tend to fall into when they start an attribution project. Here are 5 mistakes to avoid when starting a marketing attribution project.

Wednesday 6 April 2016

The Benefits of De-Duplication and Where You Should De-Dupe Your Data


 What you will learn in this tip: Data deduplication’s rise from niche product to widely accepted technology is reflected by the growing number of vendors now offering deduplication either as a standalone product or as a feature in their backup products. This tip reviews the benefits of deduplication methods and offers some insight on how these methods apply to specific environments.

Monday 4 April 2016

Learn how to Adopt a More Efficient Backup Strategy with Deduplication


Imagine that you are a venture capitalist hearing a pitch for a new online retail company. You have been captivated by the founders’ enthusiasm and are ready to make an offer, until you hear the proposed shipping strategy. The plan is to ship the entire store’s inventory to customers every time they want to make a purchase, so that they can identify what they would like to purchase in their homes. Would you fund that company?

Planned, deduplicated, sent!

Email marketing is the best performing digital channel, both in terms of acquiring new customers as well as in engaging with existing customers and retaining their loyalty. Its death has already been announced on numerous occasions, but to paraphrase The New York Times, email is “the cockroach of the internet”: it clings on and comes back whenever it faces the threat of extermination. Since it was created 40 years ago, its technology has stood the test of time and continues to adapt to the changing digital world.